About Candidate

Location

Education

B
BACHELORS DEGREE IN INFORMATION TECHNOLOGY 2012 - 2015
INTERNATIONAL UNIVERSITY OF EAST AFRICA

At the International University of East Africa, I pursued a Bachelor's Degree in Information Technology (IT). My studies focused on key areas such as software development, networking, database management, and web technologies. This program equipped me with a strong foundation in problem-solving, coding, and system analysis, as well as an understanding of emerging technologies. Additionally, I developed essential communication and project management skills, which have been instrumental in my career as a creative professional.

C
CERTIFICATE IN GRAPHIC DESIGN 2018
EDOXI TRAINING INSTITUTE DUBAI

At Edoxi Training Institute in Dubai, I completed a Certificate in Graphic Design, where I gained hands-on experience and expertise in industry-standard design tools such as Adobe Photoshop, Illustrator, InDesign, and Premiere Pro. The training focused on key areas like branding, digital illustration, typography, and layout design. I also learned to create visually compelling content for both print and digital platforms, enhancing my creativity and technical skills to meet professional design standards. This certification further solidified my ability to conceptualize and execute innovative graphic solutions.

Work & Experience

M
MARKETING SPECIALIST AND DIGITAL CONTENT CREATOR 2022 - 2024
STYLEX TOURS AND TRAVEL / AFRO VIBES ENTERTAINMENT

Marketing Specialist and Digital Content Creator – Stylex Tours and Travel / Afro Vibes Entertainment In my role as a Marketing Specialist and Digital Content Creator at Stylex Tours and Travel and Afro Vibes Entertainment, I was responsible for developing and executing marketing strategies that elevated brand visibility and engagement. My key contributions included: - Social Media Management: Managed and optimized platforms like Instagram, Facebook, and LinkedIn, creating engaging posts and running targeted ad campaigns to drive customer inquiries and conversions. - Content Creation: Produced compelling visuals, including promotional videos, posters, and infographics, tailored to each campaign’s objectives using tools like Adobe Photoshop, Illustrator, and Premiere Pro. - Email Marketing: Designed and executed email campaigns to communicate offers, updates, and newsletters, ensuring measurable results in client engagement. - Campaign Analytics: Monitored the performance of campaigns through platforms like Google Analytics and Meta Ads Manager, providing actionable insights for continuous improvement. - Event Marketing: Supported the promotion of events and travel packages, enhancing customer participation through creative storytelling and targeted outreach. These roles required a mix of creativity, strategy, and technical expertise, enabling me to contribute to the company's growth and connect effectively with diverse audiences.

G
GRAPHICS DESIGNER / SOCIAL MEDIA SPECIALIST 2019 - 2022
KAA ADVERTISING

Graphics Designer / Social Media Specialist – KAA Advertising At KAA Advertising, I played a dual role as a Graphics Designer and Social Media Specialist, contributing to the company’s creative and digital marketing efforts. My responsibilities included: - Graphic Design: Created visually appealing designs for advertisements, brochures, banners, and digital content tailored to client needs. I utilized tools like Adobe Photoshop, Illustrator, and InDesign to deliver high-quality designs that aligned with brand identities. - Social Media Management: Managed social media accounts for various clients, curating content calendars and developing engaging posts to drive audience interaction and growth. - Ad Campaigns: Designed and implemented social media advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn, ensuring optimized targeting and performance. - Analytics and Reporting: Tracked campaign performance and social media insights, providing clients with detailed reports and recommendations for improving engagement and reach. - Collaboration: Worked closely with clients and team members to ensure that design concepts and marketing strategies met project goals and delivered impactful results. This role allowed me to blend my creative expertise with strategic marketing skills, helping clients achieve their branding and promotional objectives effectively.

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