Eagles Fan Experience

The NFL’s global reach has taken another major step as the Green Bay Packers face off against the Philadelphia Eagles today in São Paulo, Brazil. This highly anticipated match not only opens the 2024 season for both teams but also marks a monumental moment in the league’s international growth. It’s the first regular-season game to ever take place in South America, bringing excitement and energy to a new corner of the world.

A Historic Matchup in São Paulo

Set in the iconic Arena Corinthians, home to one of Brazil’s most renowned soccer teams, the game is a statement of the NFL’s ongoing efforts to expand its fan base across the globe. With over 35 million football fans in Brazil, the Packers and Eagles are more than just two American teams playing on foreign soil—they’re ambassadors of the sport. Packers CEO Mark Murphy described it as a “historic moment for our sport internationally,” and the anticipation for the game reflects that energy.

 

The Eagles, coming off a strong 2023 season, are looking to capitalize on this historic setting with a fast start to 2024. On the other side, the Packers, with a revamped roster, are aiming to make a strong impression as they embark on a new chapter for their franchise.

Brazilian Fan Experience

The fanfare in São Paulo leading up to the game has been electric. Fans from both teams have flocked to various events held around the city, including pep rallies, cultural festivals, and even NFL-themed flag football activities. Eagles fans, in particular, have embraced this rare opportunity to see their team up close, participating in a series of “Birds No Brasil” events that highlight the excitement around the game.

The local response has been overwhelming. São Paulo Mayor Ricardo Nunes noted that this game not only brings global visibility to the city but also offers economic benefits, helping drive tourism and local engagement with the sport. The Packers, one of the most popular NFL teams in Brazil, also have a strong following here, which adds to the vibrant atmosphere​

What This Means for the NFL

As the NFL continues to play more international games in London, Munich, and other cities, this moment in São Paulo represents a new era for the league. It’s not just about bringing football to new audiences—it’s about building relationships with international fans and showcasing the diversity of the sport.

By kicking off in Brazil, the NFL is effectively saying that American football is no longer confined to the U.S. It’s a global game with a growing fan base on every continent. With millions of fans tuning in and tens of thousands in attendance, this game marks a bold step forward for the future of the league.